Feature Topics for Ocumarketing

1. Setting Up Campaigns
   • Why Campaigns Drive Growth: Attracting patients with targeted promotions and events.
   • Creating a New Campaign: Guide to building a campaign from scratch, including audience selection.
   • Scheduling and Managing Campaigns: Tips for timing campaigns for maximum impact (e.g., holidays, special promotions).
2. Social Media Marketing for Optometry
   • Why Social Media Matters: Engaging with patients where they spend their time.
   • Creating and Scheduling Posts: Step-by-step guide on crafting engaging posts to promote services.
   • Tracking Engagement and Adjusting Strategies: Tips on understanding social media analytics and refining the strategy.
3. Customizing Patient Communications
   • Why Personalization Increases Retention: Patients are more likely to engage when content resonates personally.
   • Setting Up Custom Messages: How to create personalized appointment reminders, birthday greetings, and follow-ups.
   • Automating Follow-Up Campaigns: Guide to setting up re-engagement messages for inactive patients.