How is the Weekly Ocumail Value calculated?

🔍 What is the Weekly Ocumail Value?

The Weekly Ocumail Value is a Rand-based total that appears in your weekly Practice AI Score sent via email. It shows the predicted financial value that Ocumail generated for your practice in the past week, based on actual patient interactions and automations completed by the system.

This is not just a software usage summary—it’s a live Rand value calculation based on how Ocumail is:

• Reducing no-shows
• Driving appointment bookings
• Generating contact lens reorders
• Increasing Google Reviews
• Educating patients
• Saving staff admin time

🧹 How Is the Weekly Value Calculated?

Each tracked action or automated interaction has a conservative Rand value assigned to it, based on real industry billing models and behavioral studies in South African optometry practices and digital marketing studies. An average prescription value of R2500 per consultation is used.

Below is a list of per-interaction values currently used to calculate the Weekly value to the practice:

Additionally, Ocumail performs weekly automated actions that carry fixed values:

📊 Example Calculation:

If in the past week your patient interactions resulted in the following:

• 12 Appointment confirmations
• 1 Contact lens reorder
• 2 Recall bookings
• 6 Patient reports delivered

Then your Weekly Ocumail Value is calculated as follows:

• 12 x R18.75 = R225.00
• 1 x R1,600 = R1,600.00
• 2 x R2,500 = R5,000.00
• 4 x R326.50 = R1,404.00

Furthermore, several automated features as per Table II above are added:

• Automated features Static values = R1,050.00

Total: R9,834.00

📢 Why Does This Matter?

Scrutinizing your practice's operating and marketing costs ensures you are investing in the right tools to maximize profitability, where to cut and invest.

You might think: "What if I cancel Ocumail, I save R600/month."

The Weekly Ocumail value shows the direct financial gain in Rand associated with CL reorders, bookings, reviews, reduced no-shows, and staff time savings.

📱 How is the Practice AI Score linked to the Weekly Ocumail value?

The Practice AI score is directly related to the Weekly Ocumail value. It includes a six-month history of your practice performance and simple steps on how to improve.

An increase in Practice AI score will increase the financial state of the practice and improve patient outcomes.

Key areas that influence Practice AI score:

• Customer retention
• Online practice visibility
• Patient database health
• Patient interaction between visits

📖 References and Research:

Harvard Health Publishing – The Power of Patient Education

https://www.health.harvard.edu/newsletter_article/the-power-of-patient-education

Visual and written patient communication increases adherence and treatment acceptance by up to 50%.

JMIR – Digital Communication and Treatment Acceptance

https://www.jmir.org/2019/4/e12542

Personalized digital reports improve decision-making and acceptance by 38% to 52%.

NRC Health – No-Show Rates and Appointment Confirmations

https://nrchealth.com/how-to-reduce-no-show-rates/

Electronic confirmations reduce no-shows by 30% to 50%, saving appointments and revenue.

ReviewTrackers – The Business Value of a Google Review

https://www.reviewtrackers.com/blog/online-reviews-survey/

A single 5-star review can attract new patients and deliver long-term ROI, supporting its included value.